TL;DR: What to Know About AI Visibility
AI visibility means helping your brand show up in ChatGPT, Gemini, and other AI-generated answers. Like most other aspects of web marketing, it’s built on SEO. If your SEO performance isn’t solid yet, that’s a great place to start. The most effective first steps are:
- Adding helpful FAQs with schema to key pages
- Writing quotable, brand-attributed resource content
- Optimizing your Bing Places listing (yes, really)
There’s no perfect way to track visibility in LLMs, but Google Analytics and traffic trends can offer clues. Remember, this space is evolving fast. Focus on strategies that serve both AI tools and traditional search engines.
Should You Be Paying Attention to AI Visibility?
Search is changing. Families aren’t just searching “assisted living near me” anymore. They’re asking tools like ChatGPT for help with real-life questions specific to their situation, like:
“What’s the best memory care option near my dad in Phoenix if he also has Parkinson’s?” And, instead of showing a list of links, AI tools generate direct responses, often pulling from brand websites, listings, and content to form their answers.
That’s what we mean by AI visibility. Whether you’ve seen it called AEO, GEO, or LLMO, the goal is the same: make sure your brand shows up when families ask AI tools for help. Some strategies are new. Most build on SEO work you may already be doing. In this guide, we’ll show you what’s working and how to get started.
Quick Glossary: What These Acronyms Mean
Before we dig into strategy, here’s a quick reference to help you follow the terms you’ll see throughout this guide:
LLM (Large Language Model)
An AI tool trained to understand and generate human-like text. Tools like ChatGPT, Gemini, and Bing Copilot use LLMs to answer questions directly, often without showing a list of links.
AEO (Answer Engine Optimization)
The practice of helping your brand show up as the answer when someone asks a question in an AI tool. This includes having clear content, trustworthy listings, and strong local signals.
GEO (Generative Engine Optimization)
Focused on helping your content get used as a source in AI-generated responses. This could mean being quoted, linked to, or summarized by tools like ChatGPT or Gemini.
AI Visibility
A simple way to describe the combined goal of AEO and GEO, AI visibility makes sure your brand shows up or gets cited in AI-generated answers. To keep things simple, this is the term we’ll be using throughout the article to mean ‘a combination of AEO & GEO’.
SEO (Search Engine Optimization)
The traditional practice of improving your visibility in search engines like Google. This includes things like keywords, backlinks, mobile-friendly design, and fast-loading pages.
SERP (Search Engine Results Page)
The list of results you see after typing a search into Google or Bing. SERPs are changing. Sometimes they show zero-click answers, sometimes AI summaries, and often fewer organic results.
What Are LLMs and Why Do They Matter for Senior Living Searches?
You’ve probably heard of tools like ChatGPT, Gemini, and Bing Copilot, even if you haven’t had time to dig into how they work. Behind them is a type of AI called a Large Language Model (LLM), which is a system trained to understand and respond to human questions with natural, conversational answers.
These tools are changing how people search. Instead of typing keywords into Google and scanning a dozen links, families can now ask full, personal questions. The result the AI pulls up is a single direct answer that often includes recommendations or descriptions from businesses like yours.
That matters because senior living decisions aren’t simple. They’re emotional, urgent, and deeply specific. LLMs are appealing because they reduce the friction. Families don’t have to figure out what to search; they just ask what they want to know.
These tools are quickly becoming part of how people gather information. Knowing how your brand might be represented or overlooked in that space is becoming an important part of digital visibility.
Should You Be Focusing on AI Visibility Right Now?
You’ve got a lot on your plate. So let’s be honest: is it worth investing time in AI visibility?
The answer: maybe. It depends on where your current digital strategy stands.
There’s no question that LLMs are growing fast. In fact, tools like ChatGPT and Gemini are considered the fastest-growing consumer technologies in history. And while usage still skews younger, adoption among older adults, and especially adult children of seniors, is growing steadily. These tools are becoming a normal part of how people search for answers to complicated, personal questions.
But that doesn’t mean AI visibility should automatically be your next big focus. At Tilladelse, we recommend this approach:
- If your SEO isn’t where it should be, start there.
The fundamentals of SEO (clear content, strong listings, structured data) are also the foundation of AI visibility. Dialing those in will serve both strategies. - If your SEO is solid, you’re ready to layer on a few focused tactics that can increase your presence in AI-generated answers.
SEO and AI Visibility: Where They Overlap and Where They Don’t
If your SEO strategy is already in place, you’re more prepared for AI visibility than you might think. The two share a strong foundation.
Here’s what they both rely on to decide what to show users:
- Helpful, fact-based content that answers real questions
- Consistent listings, especially Google Business Profile and Bing Places
- Schema markup like FAQPage, localBusiness, and Review
- Reviews and reputation signals that build trust
- Backlinks and local citations from credible sites
What’s different?
While SEO is focused on getting someone to click a link, AI tools often skip the list entirely. They generate a direct answer, sometimes quoting or recommending a business without linking at all. That’s where the next layer of AI-specific strategies comes in. Start by:
- Writing in ways that are quotable and brand-attributed
- Creating resource-style content that LLMs can pull from
- Structuring answers that mimic how AI models deliver responses
What’s Worth Doing Today to Improve AI Visibility
Once your foundational SEO is in place, it’s time to focus on what you can do specifically for AI visibility. Like everything in marketing, there’s no shortage of opinions. A quick search turns up dozens of tactics and “ultimate guides” promising AI domination. But your time is limited.
So instead of chasing every trend, let’s focus on three high-impact, low-effort actions that are most likely to increase your visibility in LLMs today:
1. Add Focused FAQ Sections to Key Pages
FAQs are more than helpful. They’re structured, scannable, and easy for AI to understand. We recommend:
- Adding 3–5 naturally phrased, highly relevant questions to each major service or location page
- Writing answers the way you’d want an AI to say them back
(e.g., “LiveLong Senior Living offers memory care in Cleveland for seniors with Alzheimer’s or dementia.”) - Using schema markup to flag the section for AI tools and search engines
- Prioritizing decision-stage questions that families are already asking
2. Create Attributable, Quotable Resource Content
LLMs need to understand who you are and trust what you say. Make that easy by writing articles with branded, descriptive titles like “Understanding Memory Care: A Guide from LiveLong Senior Living”. Include factual, quotable statements high on the page (for example: “LiveLong is one of the highest-rated memory care providers in Chicago.”). And back up your claims with reviews or third-party sources whenever possible.
3. Optimize Your Bing Places for Business
ChatGPT pulls live data from Bing, not just Google. That makes your Bing listing more valuable than it’s ever been. Take time to claim and fully complete your Bing Places listing. Match your GBP info exactly (name, address, categories, etc.), and add photos, service descriptions, and accurate contact info.
Bing hasn’t always been a priority for senior living marketers, but with ChatGPT pulling from Bing’s index, it’s worth giving your listing some attention.
Tracking AI Visibility (And Why It’s Still Murky)
You’ve taken the right steps to give your community the best chance of showing up in LLM responses. But once everything’s in place, how do you know it’s actually working? Now that your content is in great shape, your listings are accurate, and your FAQs are structured, how do you know if any of it is working?
Unfortunately, there’s no clear answer yet. Unlike traditional search, LLMs don’t share query volume, traffic data, or visibility metrics. You can’t log into Google Search Console and see how often ChatGPT recommends your community. That kind of tracking just doesn’t exist right now.
So, what do the new “AI visibility tools” actually do?
If you’re a marketing director, you’ve probably seen the ads or gotten the sales emails. Tools like Peec.ai, Otterly, and SEMrush’s GEO reports claim to show you how often your brand appears in AI-generated answers.
Here’s how they work:
- You create a list of prompts you want to monitor (e.g., “best assisted living in Scottsdale”).
- The tool runs those prompts across major LLMs several times a month.
- It logs whether your brand appears in the answer, and how often.
Seems great, right? But there are two big caveats:
- You don’t know how many real users are asking those questions.
It’s possible to “rank” for a prompt that no one is actually using. - LLM responses are personalized.
ChatGPT, Gemini, and others adapt based on user behavior. What shows up for one person might not show up for another.
So while these tools offer interesting directional insights, they aren’t exact, and they shouldn’t be your only source of truth.
What Can You Track Right Now?
There is one actionable step you can take today:
Set up a custom Google Analytics channel to track traffic coming from known LLM referrers.
It won’t show you the full picture, but it can help you spot trends. If traffic from those sources starts climbing month over month, it’s a strong signal that your efforts are starting to pay off—even if attribution remains fuzzy.
Beyond that, the best thing you can do is keep watching. This space is changing fast. Tracking tools are improving. Standards will emerge. But for now, staying informed and sticking to strategies with long-term value is the most sustainable path forward.
Staying Focused While Everything Changes
AI visibility is real, and it’s already starting to shape how families search for senior living communities. But it’s also early, fast-moving, and full of noise. You don’t need to chase every new recommendation or jump into every new tool. Instead, focus on what works now:
- Keep your content helpful, structured, and brand-attributed.
- Make sure your listings (especially Google and Bing) are accurate and complete.
- Use FAQs and resource content to clearly answer the kinds of questions people and AI tools are asking.
From there, watch the space. Check in quarterly. Stay curious, not frantic. The fundamentals will continue to matter, even as the tools evolve. The goal isn’t to game the system. It’s to help more families find and trust your community wherever they’re searching.
