Partner Case Study

36%

Year-Over-Year Increase in Leads

5.8%

Organic Conversion Rate

45%

Increase in Top-3 Google Keyword Rankings

Jaybird’s Brand is Grounded in Purpose. Now Their Online Marketing is Soaring.

“This success wasn’t by chance—it was built on trust, strategy, and results.”

— Justin Wray, Jaybird Senior Living

Case Study: Jaybird Senior Living

They had a clear brand, but a gap in how effectively it was communicated.

Jaybird knew who they were and what they stood for. But their digital tools weren’t aligned with their vision. The website felt generic. Marketing efforts were scattered. And struggling communities weren’t seeing the leads they needed.

They needed real brand alignment and measurable improvement.

A Strategic Partnership with Room to Grow

Jaybird brought us in as a full-service agency partner. They were looking for consistency across messaging and execution. Our role was to support their team, streamline their marketing, and build a system that delivered results built on their values and approach to Senior Living.

Together, we:

Designed a custom website to reflect their values and voice
Shifted budget from low-return tactics to data-backed campaigns
Launched paid ads and SEO strategy to reach families earlier

Reduced dependence on third-party aggregators
Provided reporting and insight to support both corporate and community teams

Leads Improved. Strategy Sharpened. Teams Aligned.

With strategy and execution working together, Jaybird saw:

36% increase in qualified leads year-over-year

5.8% organic conversion rate—well above industry norms

45% growth in high-intent keywords ranking in Google’s top 3

Significantly reduced reliance on third-party lead aggregators

Built to Grow With Purpose

Jaybird is expanding thoughtfully. Refining their portfolio and connecting with more families through a brand expression that stays true to its roots. With marketing now working in step with their mission, they’re positioned for long-term impact.

We’re proud to support their next chapter.

“I couldn’t be prouder of our team and the incredible work they’ve done to drive real, measurable growth.”