Partner Case Study
5.4%
Organic Traffic Conversion Rate
From 6% to 60%
Digital Lead Volume Increase
Koelsch Built a Beautiful Legacy. We Helped Carry It Forward.
“One of the best digital marketing decisions we’ve made.”
— Aaron Koelsch, CEO, Koelsch Communities
Case Study: Koelsch Senior Living
Koelsch had the heart. A strong legacy. Communities families trusted. But their digital presence wasn’t pulling its weight.
Website leads made up less than 6% of total lead volume. The site was underperforming, and the data didn’t give their team what they needed to make confident decisions.
A Bold Step Forward
Koelsch brought us in—not just to execute, but to collaborate. For over a year, we worked from inside their home office to reshape their entire marketing function.
Together, we:
- Rebuilt their home office marketing structure
- Launched a full brand refresh
- Designed and developed a high-converting website
- Rolled out SEO, paid ads, and community content strategy
- Set up clear analytics and reporting systems
This wasn’t a surface-level update.
It was a full-scale digital transformation.
The Result?
Results That Mattered.
Boost organic traffic conversion rate to 5.4%
Grow digital lead volume from under 6% to over 60% of total leads
Support steady census growth across multiple communities year over year
Take a look at some of the enhancements we made to their brand experience.
Take a look at some of the enhancements we made to their brand experience.
They’re Just Getting Started
Koelsch continues to grow with a clear voice, a strong digital foundation, and a marketing team that’s built to lead. We’re proud to play a supporting role in their journey—and even more excited to see what comes next.
“We are so glad we went with Tilladelse. It has been a game changer for our lead generation as we move our communities forward.”
Aaron Koelsch
CEO
“Tilladelse understands how to drive meaningful engagement and deliver real results. Their responsiveness and proactive approach have made them an invaluable extension of our team.”
Chase Salyers
VP of Marketing & Sales
What’s Possible for Your Brand?
If you're ready to take the next step toward better results and clearer marketing, we’d love to help.
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