Partner Case Study

Organic Website Conversion Rate
Total Sitewide Conversion Rate
After Building a Legacy in the Midwest, Oaks is Thriving in the Digital Frontier.
“Tilladelse has been integral in the success of our marketing strategies... and proactive in providing new solutions so we continue to evolve.”
— Gabriel Shook, Director of Marketing, Oaks Senior Living

Case Study: Oaks Senior Living
Oaks’ Communities Deserved a Stronger First Impression
Oaks had built a reputation on family, purpose, and resident-first care. But their templated website didn’t reflect that difference—or convert traffic into leads the way it needed to. Their team knew they could reach more families online. They just needed a partner who could help them do it more effectively.
A Full-Service Strategy with Real Traction
The goal was clear: help every community generate more qualified leads, without increasing spend. Oaks brought us in to elevate their digital marketing from the inside out.
As a full-service partner, we worked alongside their team to:
- Design and launch a custom website that highlighted their unique voice
- Optimize SEO and paid media to attract high-intent families
- Improve onsite conversion to drive more value from existing traffic
- Build reporting and analytics to guide decisions across all 40 communities
A Strong Brand Backed by
Stronger Results
Their site now works like it should—bringing their mission online and helping more families connect.
With a unified strategy and a clearer digital presence, Oaks saw:
- 6.6% organic conversion rate
- 5.1% total website conversion rate across all traffic
- Consistent lead generation across a growing portfolio



Focused, Evolving, and Ready for More
Oaks continues to grow with intention—refining their systems, supporting their communities, and staying true to the values that built their name. We’re proud to be their marketing partner and excited for what’s next.
Gabriel Shook
Director of Marketing
Ready to Build on What You’ve Started?
We’re proud to support Oaks as they grow with focus, purpose, and a strong digital foundation. If you're ready to strengthen your own strategy, let's talk.
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