Reach More Families. Grow Faster.  Spend Smarter.

Paid media helps your communities connect with more of the right people—at the right time—through strategies built around your goals.

Let’s Talk Paid Media

Paid Media for Senior Living

Paid Media That Connects

Families Are Searching.

Paid media helps them find you at the right moments.

Whether you're introducing a new community, building occupancy, or expanding your brand, strategic advertising creates opportunities to connect earlier, nurture interest, and drive meaningful engagement. Every campaign is built around your goals and designed to evolve as the market, audience behaviors, and performance data shift—so your strategy stays effective over time.

Tools That Support Your Strategy

Building an effective paid media strategy starts with choosing the tools that best align with your goals and your audience.

PPC

(Google, Bing, Yahoo)

Capture families who are actively searching for senior living solutions. Paid search ads position your community where intent is highest and decisions are close.

Paid Social Media

(Facebook, Instagram, and more)

Reach and nurture audiences through targeted campaigns. Paid social helps build brand awareness, retarget interested families, and support ongoing engagement across the platforms families use most.

Cross Media Optimization

(XMO)

Shift budgets dynamically across platforms to drive the lowest cost per lead. XMO maximizes every dollar based on real-time performance data.

Direct Mail Integration

Strengthen campaigns by aligning digital strategies with physical outreach. Modern direct mail solutions offer smart targeting, seamless tracking, and lasting impressions.

OTT Advertising

(Streaming TV and Devices)

Extend your message to streaming audiences with high-impact, non-skippable video ads. OTT combines the emotional pull of TV with the precision targeting of digital.

Geofencing

Deliver location-specific ads that reach families near your community—or your competitors. Geofencing helps you stay visible and maximize your budget in the places of highest intent and interest.

SMART Campaigns

Fill the funnel quickly with a coordinated, multi-tactic strategy. SMART combines targeted email, retargeting, geofencing, and more to engage audiences multiple times over 30 days.

How Tilladelse Helps Maximize Your Paid Media Dollars

You’re already leading important work. Our role is to walk alongside you with paid media strategies that fit your goals, respect your budget, and evolve with your needs.

Whether you’re looking to launch a new community, drive immediate leads, or strengthen long-term brand awareness, we can help support your vision.

Here’s what you can expect from our partnership:

Strategic Alignment

We match tactics to your specific goals, not to a cookie-cutter plan.

Data-Driven Optimization

We continuously refine campaigns based on real-world performance—not assumptions.

Full-Funnel Focus

We help you connect with families early, nurture their interest, and guide them toward confident decisions.

Transparent Partnership

You’ll always know what we’re doing, why we’re doing it, and how it’s performing. 

Ready to Build a Smarter Paid Media Strategy?

Your communities deserve marketing that builds trust—and fills occupancy. Let’s talk about how we can help you get there.

Schedule a Paid Media Strategy Call

Schedule a Discovery Call

Reach More Families. Grow Faster.  Spend Smarter.