Help Families Find You First

When families search for your community, your website should be the first result they see, not a directory or aggregator. We build SEO and AEO into every site we create—so the right people find you at the right time.

Let’s Talk SEO Strategy

Search Engine Optimization for Senior Living

Built for How Families Actually Search

In senior living, most searches start with a name. Someone hears about your community from a friend, a hospital, or a referral source—
and they Google it.

If your site doesn’t appear at the top, families may land on a third-party directory instead. And when they do, you lose control of the story—and potentially the lead. We help your site show up when it counts most: when someone is already looking for you.

The Foundation of Smart Senior Living AEO & SEO

SEO & AEO works best when it’s simple, clear, and built into the structure of your site. Let’s focus on what makes a difference:

SEO-Friendly Structure

Clean code, structured headings, and schema markup give search engines and LLMs (AI chat) everything they need to understand your site.

AI Visibility, Built In

Structure for how AI tools—like ChatGPT and Gemini—find, summarize, and recommend when families ask real-life questions.

Branded Search Optimization

Ranking for your community name is often the most valuable and overlooked SEO win in Senior Living.

Keyword-Rich Pages

Location and care-type keywords appear naturally across the site, helping align with how families search when they’re ready to make a decision.

Google Business Profile Optimization

We help ensure your GBP is complete, accurate, and linked to your homepage to support your online presence and visibility.

Consistent Listings Across Platforms

Search engines and AI tools rely on accurate, matching details across directories like Google, Bing, and Apple to trust and feature your community.

Ongoing Support to Strengthen Your Presence

Ongoing blog content and backlink-building efforts can help your site stay visible and credible, earning trust from both Google and families over time.

We create thoughtful content and seek out meaningful backlink opportunities—small steps that help your site stay relevant and visible over time.

Long-Term Efforts That Add Up

Strong SEO does its best work in the background, reinforcing your visibility, supporting your other marketing efforts, and helping families find your community when they’re ready to take the next step.

It’s one more way to increase visibility and strengthen your digital marketing strategy.

Let’s Take a Look Together

Not sure how your SEO is performing? Are you showing up in LLM results? Let’s review your site and Google Business Profile together—and talk through opportunities to improve. No pressure. Just clarity.

Schedule a Discovery Call